BMW I STORE

Commissioned by BMW UK to refresh their existing store on Park Lane, London. The brief was to create an environment that would encourage visitors to interact with the brand and generate an enhanced brand experience. We took inspiration from the BMW i8 with its clean, curvaceous lines to create an ‘experiential’ retail space where the customer can enjoy and the share in the BMW brand.

BMW iStore Park Lane
BMW iStore Park Lane
BMW iStore Park Lane
BMW iStore Park Lane

Share

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on print